India’s leading Bus Ticketing Platform Redbus has parterned up with Uber to provide free taxi rides to bus stops. The partnership is very straightforward: Book a bus ticket using the redBus mobile app and get 2 free rides each worth Rs. 300 in UberX to your bus stop in any of the following cities: Mumbai, Pune, Bengaluru, Hyderabad, Delhi & Chennai.
Speaking on the partnership, Prakash Sangam. CEO of redBus.in, said, “redBus is always on the lookout to get the best deals for its customers and make their travel experience delightfully easy and cost-effective. Our partnership with Uber is a prime example of this as it will help us improve our customers experience with road travel. ”
While this might not be a significant one for Redbus since it’s almost a monopoly in India, this deal could mean a lot for Uber to gain user traction. Uber that’s known for innovative marketing strategies to win hearts has found another way to reach masses – The Bus commuters.