Are you a social Media junkie who communicates heavily through various social media? Well, here is a news for you.
A new research has found some clear links between the number of social media communication channels, the usage frequency and the strength of the relationship of the users. Researchers after analysing the theory of Media Multiplexity, have found out that too much of social media may damage the strength of one’s relationship.
What’s Media Multiplexity? The ability of using Multiple media as communication channel frequently.
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Dr. Bernie Hogan of the Oxford Internet Institute and his team selected over 24,000 people in marital relationships, using 10 media channels and the result is that those who are using more media tend to have no great relationship satisfaction and for some the satisfaction even weakens. Theoretically, Social media channels which provide better connectivity with peers should strengthen the tie in any relationship, but according to Dr. Hogan,
“There may be a cut-off point after which the increasing complexity of maintaining so many separate communications threads starts to undermine relationship ties”
So it’s always good to come out of social media to communicate & interact with our friends in real-offline-world, thereby ensuring a strong relationship satisfaction and ties.
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