Despite the fact that Jolla couldn’t make any buzz in Smartphone market since its commercial handset launch in Europe last year, the company has almost landed in India, one of the fastest growing smartphone market, via Online retailer Snapdeal.
The company quietly announced this news in Twitter with a link to company’s home page where we can subscribe to Jolla’s Newsletter.
— Jolla (@JollaHQ) July 18, 2014
Though India is a place where a lot of smartphones are sold nowadays, it’s always tough here for a new brand to rise if it’s not widely known in the market and Jolla is one such rare species that came alive from dead after Nokia shunned Meego and Yes, it’s popular among Devs who are strived to support this fallen warrior but Devs aren’t the only consumers in India and with almost no marketing activity so far (apart from a few bloggers covering this news) it’s too hard for Jolla to make an impact in India, and Jolla’s Indian sales partner Snapdeal knows this very well but still when I search for Jolla in Snapdeal,all I see is Footwear (Men & Women) and that’s worse sign indicating that there is no enthusiasm from both Jolla and Snapdeal in launching the device in second most populous country where a proper launch with competitive pricing and excellent marketing can sell any device like cakes.
Fine, Let’s Keep Calm and see what are these guys – Snapdeal and Jolla – going to Carry on.