As expected for a long time, Amazon has landed in Internet TV business with Amazon Fire TV – not really a TV but just a Set-Top box similar to Apple TV and Roku.
Amazon Fire TV features a 1.7 GHz Quad-core Qualcomm Snapdragon 8064 SoC together with Adreno 320 GPU running a modified version of Android with 2GB RAM and 8GB Internal Storage, supporting HDMI, WiFi and Bluetooth connectivity. Launching the device, Amazon’s Peter Larsen said that Fire TV is aimed to solve the three big issues of current internet streaming devices, viz., search, performance, and closed ecosystem.
Search – Nothing is more convenient than the traditional TV remote control to select something in the TV so Amazon brings such a remote control that also acts as microphone for Voice Search that comes handy while searching for a content or selecting an app. Fire TV also has a feature called ASAP (Advanced Streaming and Prediction) that predicts what content the user would want to see based on the wishlist and recommendations and loads it asap (as soon as possible).
Performance – Amazon claims that Fire TV is three times faster than Roku 3 and Apple TV. With dedicated Adreno 320 GPU, Fire TV streams out full-HD 1080p video to TV and supports audio up to 7.1 Dolby Digital Plus surround sound, thus making it as the most advanced Streaming media device available.
Closed Ecosystem – Apple TV is for iDevice users only with iTunes and Roku’s ecosystem is not so big, so taking advantage of this, Amazon appeals to all kinds of audience irrespective of the smartphone they use or the video service they subscribed. Content can be bought either from Amazon or can also be rented from iTunes and YouTube and Fire TV comes with some readily available apps like Hulu, Netflix, Vimeo, MLB.tv, and the NBA that offers Video content.
More than a set-top box:
In order to make Amazon Fire TV more attractive, Amazon has made it as a gaming device along with a dedicated Game controller that allows users to play Android based games like Minecraft, Asphalt 8, The Walking Dead and an exclusive game Fire TV game titled Sev Zero.
Amazon Fire TV is announced at an exciting price of $99 that can clearly put Fire TV ahead of Apple TV, Chromecast and Roku if it practically delivers as written in the text.
[Source Amazon PR]