After a series of Shutdowns, Google today announced its plan to ditch Google Checkout, Google’s ambitious Online Payment Processing system that was launched seven years ago.

Announcing Google Checkout’s retirement on November 20th, Google Wallet’s Senior product manager, Justin Lawyer, wrote in Google Commerce blog that,

we’re letting web merchants know that in six months, Google Checkout will be retired as we transition to Google Wallet — a platform that enables merchants to meet the demands of a multi-screen world where consumers shop in-stores, at their desks and on their mobile devices.

Google also explains how Google Checkout could impact the users after Discontinuation

• Merchants selling digital goods may transition to Google Wallet for digital goods
• Merchants selling through Google-hosted marketplaces (e.g. Google Play) will be unaffected
• Merchants selling physical goods will need to switch to third-party alternatives (see below)

Google has also organized a webinar on May 23 2013 to assist Google Checkout Merchants in transition.

For the past seven years, Google Checkout failed to make a strong impact on the Web-based Payment processing system which is heavily dominated by eBay(Paypal) and Amazon. Google Checkout retirement news came just few days after the launch of Google Wallet Instant Buy feature that integrates Online Checkout with Google Wallet and once again symbolizes Google’s culture of discontinuing worst-performing products without caring about their users.