Today Yahoo! officially unveils its new logo and Before we decide how the new Logo looks, Let’s thank Marissa Mayer for changing awful old Logo and in a series of changes that she brought to Yahoo!, the Logo change is the latest one.
So Yahoo! changes its Logo from this
Launching the new Logo, Yahoo! said,
“We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.”
Marissa Mayer in her blog explains the blue print of the new Logo and the key elements like Slightly Curve, Sans Serif, preserving the OOs of Yahoo!, mathematical consistency, etc., that they looked into while redesigning the new Yahoo! Logo.
So the new Yahoo! is still purple and more bevel but not flat which most of the modern designers love. Also the traditional Yahoo! Exclamation goes 9-degree tilted and that’s all about the new Logo.
The new logo looks much better than the old one and it also seems to be better than the other 29 logos that Yahoo! teased in its Home page.
Wondering why the new Yahoo! looks like this? Here is a video answer from Yahoo! itself:
[Source Yahoo! Blog]