There might be no Apple Inc., ads in Super Bowl XLVII this year, But Apple is clever enough to silently launch its new feature through a Superbowl ad without spending any bucks for it and CNET is keen enough to notice it and publicize it.
Now It’s possible for iPhone App Developers to get their own Appstore.com vanity URL that can be directly linked to their App listed in the Appstore. These short links which are easy to read and easy to remember can be used in ads, TV spots, Websites and other such marketing campaigns.
This new feature made its first public appearance Star Trek’s Superbowl Ad when the last scene with infos displayed Appstore.com/StarTrekApp.
Apple in its developer documentation says,
You can also create easy-to-read links to your app using App Store Short Links, which use the AppStore.com base URL plus a specific form of your app or company name. This provides a simple way for users to find your apps on the App Store directly from your website or marketing campaigns. These short links are ideal for use in offline communications materials like print ads, TV spots, app trailers, radio ads and billboards.
Extending this new feature, Apple makes the Appstore.com vanity url customizable for iOS and Mac Apps separately so that multiplatform iDevs dont need to worry.
[via CNET]


